Rujum

Outdoor & Traveling Mobile App

Intro

The Motivation

Rujum is a personalized outdoors activity app, born from the need to reconnect with nature during the Covid-19 pandemic. It emerged as a graduation project at Bezalel Academy and evolved alongside my journey as a designer, as a side project. Rujum aims to encourage outdoor exploration post-lockdown.

Skills

Research

Understand

Empathize & Define

While developing Rujum Version 0.1, I examined existing outdoor/travel platforms. Research revealed a saturated market, emphasizing the importance of offering something unique to differentiate ourselves and stand out.

Personas

Decisive Roy

Age 27
Software Engineer
Tel-Aviv

"If I don't feel like hiking, nothing can make me go. The only reason I go traveling sometimes is my friends".

Roy's Goals

Have absolute certainty of the plan.
Know the duration of the hike.
Be prepared both mentally and physically.
Spend time with friends.

Roy's Pain Points

Doesn’t like to be surprised.
Afraid of having to endure physical difficulty during the hike.
Been-there, done-that attitude.

Adventurous Shira

Age 24
Industrial Design Student
Jerusalem

“My friends and I have this phrase called “Grand-Slam” for a day when we visited 3 different kinds of water sources - the poll, a fountain and the beach”.

Shira's Goals

Get inspired to do cool things.
Plan adventures efficiently.
Looking for new experiences every time.
Learn new things.

Shira's Pain Points

Doesn’t like to be in charge of others.
Might get tired of planing.
Over-confident at times.
Been-there, done-that attitude.

Main Problems

Guessing the way

With no CTA on most screens it was hard to get a sense of flow in the app. The main screens at the app had few options for the users to interact with.

Little Reward

Completing a challenge is a complicated task which requires user's time and focus. During user testing, users said the reward for their effort felt disappointing.

Where's the Social aspect?

Research showed the importance of a social aspect among travelers. Yet, the place for social interactions in the app was unclear.

Crafting a Solution

Explore

Ideat & Prototype

Phrasing How Might We questions helped me to keep an open mind during brainstorm during the ideation phase.

Guessing the way

How might we help Roy & Shira get a better understanding of what they should do on each screen?

Let's Flow

Improve trail-search flow by updating search features and Map UI.
Re-examine the assumptions leading to user's completing challenge flow.
Create an onboarding experience in order to customized app to the user’s interest.

Where's the Social aspect?

How might we encourage Roy to create social interaction through the app?

Better Together

Design a place for people to correspond & interact.
Notify users about special activities and challenges.
Notify users about friends completing Hikes/callenges.
Create clarity in the ranking system, to cultivate healthy competition.

Little Reward

How might we make Shira’a experience of the app memorable, so she will come back and use it again?

Bring In Some Juice

More positive feedback.
Broaden the visual language, add branding materials.
Create a sense of progress by developing the challenge-Illustrations.

Design

Materialize

Test & Implement

After prioritizing UX tasks, I choose to focus on 2 main flows:
Trail search - attempting to make it as easy and intuitive as possible. Challenge completion - adding juice and increasing certainty along the way.